It can be difficult to cut through all the noise and find quality resources and tools for content creators. Here I’m listing some of my favorites that I use and recommend.


User Personas Template

Blank persona template with six sections labeled: Demographics (age, gender, location, income, education, marital status, etc.), Behaviors (list their habits, hobbies, and social activities), Attitudes (describe beliefs and feelings), Needs & Challenges (identify their problems), Goals & Motivations (define what they are trying to achieve), and How We Can Help (explain how your offerings can assist).

Creating a user persona is the basis of a successful content strategy. Use my user persona template to figure out who your audience is and select your primary persona.


  • Videoleap: I edit all of my videos using Videoleap, and prefer it over CapCut. The free version has all of the features you will need to get started making TikToks and Reels. I do use the paid version for additional features.
  • Canva: Canva is an easy to use graphics tool. I use it for Reels covers, newsletter images, and blog post featured images primarily.
  • Photoshop & Lightroom: I use Photoshop to edit graphics more easily than Canva, and Lightroom to adjust photos for my blog. I have the Photography plan (20GB) for $119/year.
  • Notion: I use Notion for everything: social media strategy compiling my research on topics, planning out my social and blog posts, tracking my goals and to dos, and managing partnerships.
  • She Knows Alt Text: I use this custom GPT by SheKnowsSEO to generate alt text for all of my images to ensure it’s accessible